2. ibid.
3. Stone, Brad (2013) The Everything Store: Jeff Bezos and the age of Amazon, Bantam Press, London.
4. ibid.
5. Siegel, Rachel (2018) The Amazon stat long kept under wraps is revealed: Prime has over 100 million subscribers, Washington Post, 18 April. Available from: https://www.washingtonpost.com/news/business/wp/2018/04/18/the-amazon-stat-long-kept-under-wraps-is-revealed-prime-has-over-100-million-subscribers [Last accessed 12/6/2018].
6. Amazon UK Analyst Briefing, London, July 2018.
7. Disis, Jill and Seth Fiegerman (2018) Amazon is raising the price of Prime to $119, CNN, 26 April. Available from: http://money.cnn.com/2018/04/26/technology/business/amazon-prime-cost-increase/index.html [Last accessed 28/6/2018].
8. Stevens, Laura (2018) Amazon targets Medicaid recipients as it widens war for low-income shoppers, Wall Street Journal, 7 March. Available from: https://www.wsj.com/articles/amazon-widens-war-with-walmart-for-low-income-shoppers-1520431203 [Last accessed 28/6/2018].
9. Amazon UK Analyst Briefing, London, 2017.
10. McAlone, Nathan (2016) Amazon CEO Jeff Bezos said something about Prime Video that should scare Netflix, Business Insider, 2 June. Available from: http://uk.businessinsider.com/amazon-ceo-jeff-bezos-said-something-aboutprime-video-that-should-scare-netflix-2016-6 [Last accessed 2.7.2018]
11. Amazon press release (2018) Amazon.com announces first quarter sales up 43 % to $51.0 billion, Amazon, 26 April. Available from: http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=2345075 [Last accessed 28/6/2018].
12. Kim, Eugene (2016) Bezos to shareholders: It’s ‘irresponsible’ not to be part of Amazon Prime, Business Insider, 17 May. Available from: http://uk.businessinsider.com/amazon-ceo-jeff-bezos-says-its-irresponsible-not-to-bepart-of-prime-2016-5 [Last accessed 28/6/2018].
13. Stone, Brad (2013) The Everything Store: Jeff Bezos and the age of Amazon, Bantam Press, London.
14. ibid.
15. Vizard, Sarah (2016) Loyalty cards aren’t convincing British consumers to shop, Marketing Week, 7 December. Available from: https://www.marketingweek.com/2016/12/07/loyalty-cards-nielsen/ [Last accessed 28/6/18].
16. Columbus, Louis (2018) 10 charts that will change your perspective of Amazon Prime’s growth, Forbes, 4 March. Available from: https://www.forbes.com/sites/louiscolumbus/2018/03/04/10-charts-that-will-changeyour-perspective-of-amazon-primes-growth/#5d364e813fee [Last accessed 28/6/2018].
