Список использованных работ
Идеи, которые я использую, — не мои. Я одолжил их у Сократа. И у Честерфилда. Я украл их у Иисуса и использобал в книге. Если вам не нравятся их правила, то тогда чьи вы будете использовать?
Дейл Карнеги
Aaker, David A. "Should You Take Your Brand to Where the Action Is?" Harvard Business Review 75, no. 5 (1997): 135–143. Aaker, David A. Managing Brand Equity — Capitalizing on the Value of a Brand Name. New York: The Free Press, 1991.
Adler Jr., Bill, and Julie Houghton. America's Stupidest Business Decisions: 101 Blunders, Flops, and Screwups. New York: William Morrow, 1997.
Alderson, Wroe. Marketing Behavior and Executive Action. Homewood, Illinois: Richard D. Irwin, 1957. Allen, Oliver E. «Kettering». Invention and Technology 12 (Fall 1996): 52–63.
Allen, Thomas John. Managing the Flow of Technology. Cambridge: MIT Press, 1993. Alley, James. "The Theory That Made Microsoft". Fortune (April 29, 1996): 65–66.
Anterasian, Cathy, John L. Graham, and R. Bruce Money. "Are U.S. Managers Superstitious about Market Share?" Sloan Management Review (Summer 1996): 67–77.
Bailey, Keith and Karen Leland. Customer Service for Dummies. Foster City: IDG Books Worldwide, Inc., 1995. Barker, Joel Arthur. Future Edge Paradigms: The Business of Discovering the Future. New York: HarperBusiness, 1993.
Benjack, David J. and J. Michael MacKeen. "MTV Networks: MTV". New Product Success Stories: Lessons from Leading Innovators. New York: Wiley, 1995.
Benyus, Janine M. Biomimicry: Innovation Inspired by Nature. New York: William Morrow, 1997. Brandenburger, Adam M. and Barry J. Nalebuff. Co-opetition. New York: Doubleday, 1996. Brockman, John, and Katinka Matson, ed. How Things Are: A Science Tool-Kit for the Mind. New York: William Morrow, 1995.
Canfield,Jacketal. Chicken Soup for the Soul at Work: 101 Stories of Courage, Compassion, and Creativity in the Workplace. Deerfield Beach, Florida: Health Communications, 1996.
Cerf, Christopher and Victor Navasky, The Expert's Speak. New York: Pantheon Books, 1984.
Cialdini, Robert B. Influence: The Psychology of Persuasion. New York: William Morrow, 1984.
Clancy, Tom. Into the Storm: A Study in Command. New York: G. P. Putnam's Sons, 1997.
CNET Staff, "Gates: Why is Windows so cheap?" October 3, 1997.
